Partnered With Corrie Skips – Designing A Website That Drives Simplicity And Customer Connection.
Corrie Skips, a leading waste management company, needed a website that would not only showcase their services but also provide an engaging and intuitive experience for users looking to book skip services.
website Objectives
Drive Engagement and Increase Inquiries: Leverage design and UX best practices to convert visitors into leads through prominent, action-oriented CTAs.
Simplify Skip Selection: Develop an easy-to-navigate size guide to help users understand which skip best suits their needs.
Establish Brand Presence: Use custom illustrations to strengthen the Corrie Skips brand, making the website visually distinct from competitors.
Optimise for Search: Build the website on Craft CMS, ensuring an SEO-friendly structure to attract organic traffic.
Craft CMS provided the ideal foundation for Corrie Skips’ website, offering the flexibility needed for custom functionality, streamlined content management, and scalability as the business grows. Our team crafted unique, approachable illustrations for each skip size to elevate visual appeal and improve user comprehension, making the site distinct while demystifying skip selection for both new and returning customers. To further enhance usability, we designed an interactive skip size guide that provides clear comparisons, empowering users to make informed choices. Strategically placed, high-impact CTAs—such as “Get a Quote” and “Book a Skip”—were implemented to lead users directly to inquiry forms, turning engagement into actionable leads. Finally, we optimized on-page elements, metadata, and URL structures to ensure strong local visibility in search engines, creating a cohesive website experience that engages, informs, and drives inquiries.
The Corrie Skips website redesign on Craft CMS successfully combined user-centric design, SEO, and strategic CTAs to create an engaging platform that serves the needs of both the company and its customers. Through the use of custom illustrations and an intuitive size guide, we transformed the customer experience, making skip selection and booking easier than ever. The result is a website that not only captures brand essence but also converts traffic into meaningful inquiries, supporting Corrie Skips in their mission to be a go-to choice in waste management solutions.