Cumbria Health’s New Website Brings Accessibility And Care To Life In A Fresh Digital Experience

Our research process included workshops with key stakeholders, including Susan Blakemore, Diana Banks, and Charlotte Myers, who each brought distinct insights into the organisation’s needs. They shared operational insights helped us prioritise website functionality for patient resources. Their vision for digital growth underscored the importance of a forward-looking approach that aligns with industry standards. By combining these perspectives with feedback from Cumbria Health’s internal teams, we gained a 360-degree view of the website’s critical roles in patient engagement, resource navigation, and organisational support.

The core of our UX design process was simplifying the user journey to make healthcare information accessible to everyone, from first-time visitors to regular users. We started by developing wireframes that focused on intuitive navigation, minimising the number of steps required to access essential services. Every aspect of the layout was crafted to guide users through the site naturally, providing a seamless experience even for those with limited digital literacy.

Accessibility standards were central to our design approach, ensuring compliance with WCAG guidelines for visual contrast, keyboard navigation, and screen reader support. We also incorporated elements like resizable text and clear, concise language to ensure that users of all abilities could easily interact with the website.

One of the website’s standout features is the integration of the NHS Careers API, which allows Cumbria Health to dynamically display updated job listings directly on the site. This functionality makes it easy for potential candidates to browse opportunities without navigating away, positioning Cumbria Health as an accessible entry point for careers in healthcare. We also used custom animations and Lottie files to introduce dynamic visual cues without compromising page speed or accessibility. These animations enhance the user experience, making it engaging while supporting efficient navigation.

Built on Craft CMS, the new website allows Cumbria Health to update content with ease, enabling rapid adjustments to meet evolving healthcare needs. Craft CMS was selected for its flexibility, security, and robust performance on all devices, ensuring an optimised experience whether users access the site on mobile or desktop. This adaptability, combined with a streamlined UX, positions Cumbria Health as a digital leader, delivering a modern platform that simplifies access to healthcare and enhances digital engagement.

Our work has provided Cumbria Health with a site that embodies accessibility, community connection, and modern healthcare standards, empowering users to confidently explore services, resources, and opportunities with ease.