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    Client
    H&H Insurance Brokers
    Services
    User Experience Search Engine Optimisation Craft CMS Website Website Development Audience Mapping
    Industry
    Agricultural & Rural

    H&H Insurance Website Design

    H&H Insurance Brokers (HHIB) were looking to reposition themselves online and part of their strategy was a total rebuild of their current website.

    Their primary goal was to create a website that not only reflected their core values and vision but also highlighted their dedicated team, all while reinforcing their tagline: "Changing the way people think about insurance." A key focus of this transformation was also to emphasise their commitment to claims management, highlighting their stress-free and personal approach to handling claims and ensuring ease of use for customers.

    Hi, do you need advice on print, signage or digital services? Call 01228 593900 or send us a message.
    Katie Thompson
    Tablet view of H&H Insurance website's homepage Tablet view of H&H Insurance website text and images
    website design for the Insurance sector

    The client

    Part of the H&H Group PLC family, H&H Insurance Brokers have over 30 years’ experience in delivering bespoke insurance policies to agricultural and rural businesses throughout Northern England and the Scottish Borders. Rooted in H&H's rich farming heritage, H&H Insurance has evolved into one of the UK's leading independent insurance brokers, specialising in the needs of this sector. 

    Tablet view of H&H Insurance website dropdown block

    What We Did

    We executed a strategy aimed at enhancing the user experience and spotlighting HHIB's team and insurance services. Our focus was on conveying the exceptional quality, expertise, authority, and trustworthiness of HHIB within their target industry. 

    User Research

    To begin, we engaged in stakeholder meetings, where we discussed the core values and mission of HHIB. Additionally, we attended a journey workshop with the HHIB team to gain further insights into their processes and services. This knowledge guided our UX strategy and design. 

    We conducted further research through analysis of Google Analytics, journey mapping, and carrying out technical SEO research. This research highlighted user behaviours, identified pain points in the user journey, and revealed opportunities for enhancement. We also conducted a thorough competitor analysis, focusing particularly on competitor technical setups, website structures, ranking terms, and content to pinpoint industry standards, trends, and opportunities for HHIB to differentiate themselves.

    Mobile view of H&H Insurance website dropdown block

    Web Design

    Wireframing

    Based on our research, our Senior UX Designer, Steven Hart laid out the structure for the site using information architecture & wireframes designs. These served as a blueprint for the website's structure, ensuring a logical and user-friendly journey. 

    UX Design 

    We then produced high-fidelity UX designs which revolved around HHIB's team and the user journey, while also incorporating essential elements for SEO optimisation. Thoughtfully placed call-to-actions were included to increase user engagement with the services.  

    The HHIB team organised a photoshoot to coincide with the launch of the new website. We worked closely with the team and photographer to establish the style and mood, as well as identify specific shots required for the website, including highlighting the internal signage our signs team had recently installed as part of their recent office refurbishment.

    Phone view of H&H Insurance website text and images

    Web Development

    The web development phase saw our designs brought to life, constructed using Craft CMS, a user-friendly content management system that boasts exceptional speed, power, and flexibility. This choice enables the client to effortlessly manage and update the website, while also allowing the site to expand and adapt in conjunction with their business needs. 

    Following the website launch, we conducted meticulous testing and quality control to ensure a seamless and SEO-friendly website. 

    Tablet view of H&H Insurance floating text with quote author behind Tablet view of H&H Insurance website
    Mobile device view of mosiac grid of images

    The Outcome

    Overall, our comprehensive approach combined user-centric designs with technical best practices, resulting in an engaging and effective online presence for HHIB. By emphasising HHIB's values, team, and insurance services, we've created a digital platform that authentically represents their expertise and commitment to their clients. Built on Craft CMS, our choice of a user-friendly content management system ensures easy management and scalability for the website.

    As a result, HHIB's website is now a powerful tool for attracting and engaging their target audience, solidifying their position as one of the top insurance brokers in the industry. 

    Got a website project in mind? Contact us today and our team will devise the best strategy for your needs.

    H&H Insurance Broker's staff before new office and website H&H Insurance Broker's staff on telephone
    Tablet view of H&H Insurance floating text with quote author behind Tablet view of mosaic grid of images
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    Carlisle
    Borderway, Montgomery Road, Rosehill Industrial Estate, Carlisle, Cumbria
    CA1 2RS
    01228 593900
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    Southend Road, Penrith, Cumbria
    CA11 8JH
    01768 864214
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