Step Through Time into the World of Wordsworth Grasmere
Make culture feel like play. Historically popular with literary lovers and older visitors, summer presented a unique opportunity to widen their demographic. The challenge? Families weren’t coming. Our answer? A vibrant, motion-led social campaign spotlighting fun, freedom, and a simple hook: Kids Go Free
We designed a unified campaign with targeted precision: four distinct audiences reached through four tailored ad sets, each with its own messaging and custom creative. From parents to active families with older kids and grandparents each group received content tuned to their interests.
We matched every message with the right medium: four sets of artwork tailored to four screen formats, spanning Facebook feeds, Instagram stories, reels, and more. That gave us a clean 1 campaign 4-4-4 formula: 4 audiences, 4 messages, 4 creative variations, engineered for summer impact.
Staying true to Wordsworth's brand, we dialed up the energy with punchy motion graphics, animated text, and curated background music. Supplied footage was reimagined into fast-paced snippets of families exploring nature, laughing in sunlight, discovering poetry in the wild. We took what was already beautiful and made it irresistible.
Beyond the ads, we delivered a consistent rhythm of 4 organic posts a week across 6 weeks—each reinforcing the campaign story and feeding the social engine.
This wasn’t a set-it-and-leave-it effort. Weekly catch-ups with the Wordsworth team allowed us to monitor performance, shift budgets to high-performing content, and rework organic posts to amplify campaign momentum. Paid strategy met human touch.
Interested in what is social media marketing, how to do social media marketing, or how to build a social media marketing team? Wondering what the benefits of social media marketing really are? Whether you're exploring a social media marketing course or looking for social media marketing jobs, this project proves that strategy + storytelling = transformation.
