Client
Services
Social Media Marketing
Industry
Public Sector
Working Together With Acis Group To Drive Engagement And Transform Resident Communication
To enhance how they connect with their tenants and encourage meaningful participation, Acis Group launched ‘Your Voice’—a tenant-focused platform aimed at fostering stronger relationships and encouraging open dialogue. Guided by their mission to go “beyond bricks and mortar,” Acis Group sought to empower their community through thoughtful communication. To bring this vision to fruition, the group partnered with us to design and deliver a social campaign that captured the platform’s essence and purpose.
How We Made It Happen
Crafting Personas and Visual Storytelling
We started by developing personas to reflect the diverse tenant base of Acis Group. These personas came to life as vibrant, custom-illustrated characters, designed to resonate with different audience segments. Relatable and engaging, these characters embodied inclusivity, creating a sense of connection while serving as the campaign’s visual storytellers. Set against clean, uncluttered backdrops, they became a central element in building trust and fostering engagement with the ‘Your Voice’ platform.
To introduce ‘Your Voice,’ we produced an engaging animated video featuring our custom characters. Set against uplifting music and narrated by a friendly, professional AI voiceover, the video conveyed the platform’s purpose with clarity and warmth. It was designed to grab attention and drive excitement across all major social media platforms. The result was an accessible, polished video that conveyed the platform’s purpose in a clear and compelling way.
Versatile Campaign Assets
We delivered a comprehensive suite of tools and materials to ensure the platform’s success, including:
- Social Media Templates: Ready-to-use graphics for Facebook, Instagram, LinkedIn, and Twitter, covering the full campaign journey—from ‘coming soon’ teasers to launch celebrations.
- Editable Canva Files: Simple, adaptable templates that made it easy for Acis’s team to update visuals on the go.
- Custom Icons and Flyers: Printed materials and digital assets that brought the campaign’s inclusive ethos to life.
- Website Banners: A set of designs reflecting both urban and rural elements, seamlessly integrating the platform’s branding.
The campaign transformed ‘Your Voice’ into a vibrant, inclusive touchpoint for tenant engagement. The blend of engaging visuals, tailored tools, and thoughtful messaging empowered Acis Group to connect deeply with its tenants, reinforcing their mission of fostering thriving communities.
Key elements of the campaign, such as the bespoke animations and community-focused designs, continue to drive engagement.
By blending creative storytelling with strategic execution, the campaign has transformed ‘Your Voice’ into a vibrant, inclusive presence. Working with Acis Group, whose trust gave us the freedom to explore different creative angles, showcases how design and innovation can elevate communication and foster lasting relationships with their community.
Steven Hart, Head of Design & Digital
