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Account management Building long-term partnerships with businesses is at the heart of what we do.
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    Environmental and sustainable Making greener choices for our business and for yours.
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    Device
    Website design Experience the difference! Our skilled team combines expertise to deliver high-performing websites with improved conversion rates.
  • Web
  • Research and discovery
  • UX design
  • Web development
  • E-commerce
  • Web hosting & support
  • Design
  • Design
  • Brand research
  • Visual identity
  • Design for print
  • Design for signage
  • Print
  • Print
  • Brochures & booklets
  • Flyers and leaflets
  • Wide format
  • Business stationery
  • Posters
  • Roller banners
  • Signage
  • Signage
  • Interior signage
  • Exterior signage
  • Wayfinding
  • Window graphics
  • Museum signage and displays
  • Vehicle wrapping
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  • Reeds team reviewing design mockups of Cumbria Healths new logo design
    Hi, do you need advice on print, signage or digital services? Call 01228 593900 or send us a message.
    Katie Thompson

    Brand research and discovery

    Branding research at Reeds delves into the heart of your business and sector, combining in-depth understanding with innovative methods to craft something truly original and impactful. It's where strategic insight meets creative brilliance to define your brand's future.

    Reeds team reviewing design mockups of Cumbria Healths new logo design

    Brand research stands as the cornerstone of brand-building at Reeds

    It’s the process of peeling back layers to understand the business within its sector and the needs of its potential customers. 

    This foundational step is not just about gathering data; it's about translating insights into strategic action. By delving into the variables that influence brand perception and customer behaviour, we empower your brand to navigate the complex marketplace with confidence and clarity. 

    Conducting thorough research at the onset of your branding journey equips us with the knowledge to craft a brand that resonates deeply, connects authentically, and stands out in a crowded field. With Reeds, brand research is an ongoing commitment to adaptability and excellence, ensuring your brand remains relevant and compelling at every stage of its evolution.

    Reeds team reviewing design assets for the digital marketing campaign your voice for Acis Group

    We view brand research as an essential practice, vital for understanding the ever-evolving dynamics of your business landscape. This proactive approach allows us to identify opportunities and challenges, shaping a brand that truly speaks to your audience.


    In-depth Market Analysis: Unveil trends and opportunities.


    Competitor Insights Gathering: Navigate your unique space.


    Customer Needs Assessment: Tailor your brand to meet demands.


    Ongoing Research Support: Adapt and thrive in changing markets.


     

    Begin your brand's journey on solid ground

    We dive deep into brand research that lays the foundation for lasting success. Whether you're launching a new brand or reinvigorating an existing one, our brand research methodologies are designed to uncover the insights necessary for making informed, impactful decisions.

    • 60 free fonts download header image.
      Insight 8 min read 21.01.2025
      60 Best Free Fonts For Designers In 2025
      Discover the 60 best free fonts for graphic designers and website designers in 2025, carefully curated by Reeds to elevate your creative projects.
      Read the full article
    • Becca Davidson, reading a branding book she designed at Reeds.
      Insight 2 min read 03.04.2024
      Branding Basics: Why Is Branding Important?
      Your brand is much more than a name or a logo; it's the heart and soul of your business, it's what sets you apart from competitors. Let's delve into the importance of branding and explore the key steps to define your brand effectively. Your Brand Identity is More Than Just a LogoThink of your brand identity as your business's unique personality – it's the vibe, the feelings, and the distinctive…
      Read the full article
    • Becca Davidson
      News 5 min read 04.03.2024
      Becca Davidson's Journey Through The Mini-Mba In Brand Management By Marketing Week
      Becca Davidson, our talented Creative Designer at Reeds, has recently had the opportunity through the H&H Employee Trust Fund, a dedicated initiative by H&H Group, to pursue a mini-MBA in Brand Management led by Mark Ritson of Marketing Week.
      Read the full article
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