News & Insights
A Positive Year For Reeds
It was hard to predict how this year would turn out after the last two years of Covid damage and the realignment of everyone’s business needs, but at Reeds it’s been a pleasant surprise, reports Managing Director Andy Jackson.The new post-Covid ‘normal’ has been surprisingly positive for our business. Customers that had gone into hibernation during the lockdown years have come back with new…
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Why Web Security Is Essential for Your Business
No website is immune from cyber-attacks or data breaches. No matter the size of the business, a data breach can be devastating for the company and their customers. The National Cyber Security Centre (NCSC) estimates that over 2 million instances of cyber-fraud were reported by UK businesses in the past year, with 49,000 cases being directly linked to this. Read on to find out more about web…
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Sustainable Web Design: Why It’s Important
If the Internet was a country, it would be the 7th largest polluter - Sustainable Web Manifesto It's easy to believe that the Internet is an intangible, invisible world, a place that has little impact on the environment. Unfortunately, this is not the reality. Every online activity, such as searching the web, sending emails, and streaming services, emits carbon dioxide. This is a consequence of…
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What Does Your Corporate Christmas Card Say About Your Business?
With the festive season fast approaching, it’s time to start thinking about sending out corporate Christmas cards. Christmas cards are a wonderful way to spread some festive cheer and doubles up as a little bit of self-promotion. With so many other businesses gearing up to send out their own Christmas cards, it’s important to make an impact and stand out from the crowd. Not only should your card…
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Is Your Business Ready for GA4?
It is estimated that Google Analytics is used by approximately 55.49% of all websites. Given that Google Analytics is one of the most popular website analytics tools, the fast-approaching shift from Google's Universal Analytics to Google Analytics 4 (GA4) is something that all businesses should be aware of and start preparing for as soon as possible.
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How to Create a Social Media Marketing Strategy From Scratch
Social media is an ever-evolving, accessible space for marketing your business. Its many platforms have diversified in recent years to accommodate more responsive, immersive, and creative marketing tactics, enabling businesses to engage with their customers in new ways. Crafting a social media presence that complements the characteristics of your business and that’ll help you to achieve your…
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Is Duplicate Content Still An Issue For SEO?
Recently, Google’s John Mueller shone a spotlight on one of the longest running debates in SEO: duplicate onsite content and its implications. Read on as we explore why duplication has been given such negative connotations as a practice, and we’re weighing in on Mueller’s latest take on the topic — assessing whether duplication is still as detrimental as it was once regarded.
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International Women’s Day 2022: Breaking The Bias
International Women’s Day 2022: Breaking The BiasThis International Women’s Day, we celebrated all of the social, political, and innovative changes that womanhood has brought about in society — as well as acknowledging the need for continued progress. Find out more about how we brought equality to the forefront of our minds this week and learn how we’ll strive towards building it into our culture…
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Top Hacks for Hitting a Bullseye With Your SEO Strategy
Want the perfect blend for a successful SEO (search engine optimisation) campaign? Combine precision with creativity and add a little bit of practical thinking and you’ve got it! Securing wins needn’t be overcomplicated — so with this in mind, we’ve compiled our top hacks for hitting a bullseye with your SEO strategy, read on to learn more!
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Setting Documents Ready for Print
This guide will cover the technical do's and dont's, give you tips and best practices and walk you through how to take a project from your computer to the printing press.
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Google Page Experience February 2022: Are you ready for the update?
Every Google update sets out to maintain the quality of content retrieved by its platform, and the search engine is more invested than ever before in providing its searchers with well-produced, relevant information. This was encompassed through the June 2021 update for mobile, and now its desktop equivalent is set for implementation in February 2022. While developers and SEOs alike know to…
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5 Top Tips on Mastering The Craft of Standout Signage
Whether you’re remarketing your business, starting a brand-new venture, or simply giving your branding a slight refresh, getting your signage right is key. While the idea of ‘cutting through the noise’ often refers to digital channels, the concept can be applied to physical sites. City centres and business parks adorned with cafes, retail shops, leisure spaces and more all need to be…
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