News & Insights
The Power of Print and Digital: Integrating Direct Mail and Digital Marketing
In an increasingly digital world, cutting through the noise of endless emails and online ads to stand out from the crowd has become more challenging. While many have shifted away from printed marketing solutions in recent years, printed marketing materials have consistently demonstrated higher trustworthiness and recall rates when compared to digital advertising. When integrated with digital…
Read the full article
Celebrating 45 Years with Pez
Today, we’re celebrating the one and only David Warwick, known affectionately as 'Pez,' for his 45th work anniversary at Reeds. Pez started his journey at Reeds in 1978, hired by his father, Malcom Warwick, who was the Production Director. Reeds has always been a family business for Pez, starting with his grandfather, Syd Thornton, who was an established figure at Reeds as Director and Works…
Read the full article
What are Google Core Web Vitals & Why They’re Important for your Business
Google's Core Web Vitals were established in 2020, and essentially, they are a set of metrics that measure the user experience of a web page. These metrics include loading speed, interactivity, and visual stability. Since 2021, core web vitals are a ranking factor for search results. Meaning, websites that meet these metrics are more likely to appear higher in search engine results, which can…
Read the full article
Our Sustainable Exhibition Stand at The Lakes Hospitality Trade Show 2023
We recently attended the 46th Lakes Hospitality Trade Show, a fantastic day for businesses from a range of industries to come together and connect with new and existing customers. The event had a record-breaking attendance of over 150 businesses exhibiting, with nearly 2,000 people visiting over the 2-day event. As the tourism and hospitality sector continues to grow in the Lake District and…
Read the full article
Building a Powerful & Accessible Website for Acis Group
With at least 1 in 5 people in the UK having a long-term illness, impairment or disability, catering for all their needs online is increasingly being recognised as an essential website function.We recently worked with social housing charity, Acis Group, to create a comprehensive, cutting-edge new website that meets the statutory requirements to make digital services, websites, and apps accessible…
Read the full article
Investing in Sustainable Print: Our Brand New HP Latex 800 Wide Format Printer
To provide the best quality print for our customers, we’re always pushing to be at the forefront of the latest industry developments. A big part of our mission is to produce the highest quality print and signage in the most efficient and sustainable way.
Read the full article
A Positive Year For Reeds
It was hard to predict how this year would turn out after the last two years of Covid damage and the realignment of everyone’s business needs, but at Reeds it’s been a pleasant surprise, reports Managing Director Andy Jackson.The new post-Covid ‘normal’ has been surprisingly positive for our business. Customers that had gone into hibernation during the lockdown years have come back with new…
Read the full article
Why Web Security Is Essential for Your Business
No website is immune from cyber-attacks or data breaches. No matter the size of the business, a data breach can be devastating for the company and their customers. The National Cyber Security Centre (NCSC) estimates that over 2 million instances of cyber-fraud were reported by UK businesses in the past year, with 49,000 cases being directly linked to this. Read on to find out more about web…
Read the full article
Sustainable Web Design: Why It’s Important
If the Internet was a country, it would be the 7th largest polluter - Sustainable Web Manifesto It's easy to believe that the Internet is an intangible, invisible world, a place that has little impact on the environment. Unfortunately, this is not the reality. Every online activity, such as searching the web, sending emails, and streaming services, emits carbon dioxide. This is a consequence of…
Read the full article
What Does Your Corporate Christmas Card Say About Your Business?
With the festive season fast approaching, it’s time to start thinking about sending out corporate Christmas cards. Christmas cards are a wonderful way to spread some festive cheer and doubles up as a little bit of self-promotion. With so many other businesses gearing up to send out their own Christmas cards, it’s important to make an impact and stand out from the crowd. Not only should your card…
Read the full article
Is Your Business Ready for GA4?
It is estimated that Google Analytics is used by approximately 55.49% of all websites. Given that Google Analytics is one of the most popular website analytics tools, the fast-approaching shift from Google's Universal Analytics to Google Analytics 4 (GA4) is something that all businesses should be aware of and start preparing for as soon as possible.
Read the full article
How to Create a Social Media Marketing Strategy From Scratch
Social media is an ever-evolving, accessible space for marketing your business. Its many platforms have diversified in recent years to accommodate more responsive, immersive, and creative marketing tactics, enabling businesses to engage with their customers in new ways. Crafting a social media presence that complements the characteristics of your business and that’ll help you to achieve your…
Read the full article